Frequently asked questions

Your questions, answered honestly

Everything you might want to know about working with me, from who I help and how it works, to what it costs and what happens on a Growth Conversation. If your question isn't here, just ask.

Is this for me?

What is a growth partner?

A growth partner works alongside you to find what's holding your business back, and then helps you fix it. I'm not a coach who hands you a plan and leaves you to it, and I'm not a consultant who writes a report that sits in a drawer. I look at your business from the outside, spot the block you can't see from where you're standing, and work with you for 4 to 6 months to put the changes in place.

Who do you work with?

I work with founder-led businesses that are already successful and want to grow further. My clients usually have a team behind them, anywhere from 1 to 30 people, whether they're employed or outsourced. They're very good, often brilliant, at what they do, But growth has slowed, stalled, or started to feel much harder than it should.

My business is doing fine. Do I actually need help?

Lots of the founders I work with are doing well on paper. The trouble is that "fine" can turn into standing still, and by the time it shows in the numbers you've often lost a year or two. If you have a nagging feeling that the business should be further along than it is, that feeling is worth listening to.

I'm just starting out. Can you help me?

My work is built for established businesses that are already up and running with customers coming in, so I don't work with start-ups. If you're at the very start, my Growth Friends emails are a great place to begin, and you'll be ready for a Growth Conversation once the business has some momentum behind it.

What kinds of business do you work with?

The blocks I help with show up in all sorts of businesses, and I work especially well with businesses where service is a big part of what they offer. What matters more than your industry is where you are right now. You've built something that works, and something is stopping the next stage.

Where are you based, and do you work in person?

I'm based in County Durham and I work with founders right across the UK. Most of my work happens online, so it doesn't matter where you are, and I'm also happy to meet in person across the North East and North Yorkshire.

Why can't I fix it myself?

I know my business better than anyone. Why would someone from outside see something I can't?

You absolutely do know it best, and that's exactly why the block is so hard to spot. When you're inside the business every day, the things slowing you down start to feel normal. It's a bit like trying to read the label from inside the jar... a different perspective brings different insights.

Is this sales training?

Not in the way you might expect. I've spent over 25 years in sales and delivering training to hundreds of people, and sales is where I always start looking, because it's easy for me to see the problems from there. But the real cause is often somewhere else, in your offer, your pricing, your team or your capacity. I use my 'sales lens' (my own unique approach) to trace the problem back to where it starts, and then we fix that, rather than just pushing harder on selling.

I've worked with coaches or consultants before and nothing really changed. What's different?

The most common reason nothing changes is that good advice never gets put into practice. You get a great plan, then the day job takes over and it quietly slips. That's why implementation is the biggest part of how I work. I stay alongside you for 4 to 6 months to make sure the changes actually happen.

The Growth Diagnostic

What is the 3-Minute Growth Diagnostic?

It's 15 quick statements about your business. You answer based on what's true right now, and at the end you'll find out which type of founder you are and where your block is most likely sitting. You'll also get a free Growth Guide for your result, sent straight to your inbox. Take the diagnostic here.

Is it really free? What happens to my details?

Yes, it's completely free. You'll need to give your email address so I can send your Growth Guide, and you'll then get a short series of emails tailored to your result. You can unsubscribe at any time, and I'll never share your details with anyone else.

Do I need to take the diagnostic before booking a call?

Not at all. The diagnostic is a helpful starting point if you'd like some clarity first, but you're very welcome to book a Growth Conversation straight away.

The Growth Conversation

What happens on a free Growth Conversation?

It's a relaxed 30-minute chat on Zoom. We talk about where your business is right now, what might be holding it back, and what I'd look at first. You'll leave with something useful whether we go on to work together or not.

Will I get a sales pitch?

No. If it looks like I can help, I'll explain how, and if I'm not the right fit I'll tell you honestly. There's no pressure and no hard sell. Making selling feel human is at the heart of everything I do, so I'd hardly do it any other way myself!

Do I need to prepare anything?

Nothing formal. It helps if you've taken the diagnostic, and if you've had a little think about what's been frustrating you lately. Honesty is far more useful than spreadsheets.

Working together

What happens after the Growth Conversation?

If we both think it's a good fit, we start working together, and our first couple of sessions are spent on my audit. I look at 10 key areas of your business to confirm exactly where the block is sitting and what needs fixing first, and then we build a plan together. The audit isn't a one-off report that gets filed away. I keep coming back to it as the business changes, so the plan always reflects what's really going on.

How much does it cost?

Partnerships start from £1,000 a month. That includes my audit, our regular sessions, and the tools I have developed to support our work together. We'll talk through exactly what's right for your business on your Growth Conversation.

How long will we work together?

Partnerships have a minimum of 4 months and usually run for 4 to 6. That's because it takes time to properly identify what needs to change, decide what to tackle first, and start making real progress on putting it in place. It's long enough to see the changes stick, without tying you in forever.

How much of my time will it take?

That depends on what suits you and your business. Some founders prefer a 1-hour session online each week, others prefer a 2-hour session in person every fortnight, and some like a mix of the two. We'll agree the rhythm that works best for you at the start.

Can you work with my team as well as me?

Yes, and quite often the block sits partly with the team, especially when everything still runs through the founder. I'm happy to work with key people in your team as well as with you. The one thing I ask is that you lead it, because change only sticks when the team can see the founder driving it, rather than it feeling like an exercise they've been sent on.

What results can I expect?

Every business is different, so I won't promise you a number. What I can promise is clarity on what's really holding you back, a plan to fix it, and support to put that plan into practice.

About Paula

Who is Paula Richardson, and why work with her?

I'm the founder of Your Growth Code, and before that, Your Sales Code. Over 25 years in sales and delivering training and support, I've seen the same pattern again and again in founder-led businesses. They become successful, they get really good at selling, and then they hit a plateau. However hard they work, they can't seem to shift to the next level of growth. Sales is where those patterns show up first, so my sales lens lets me see what's really restricting growth, often long before the founder can. My job is to spot it, help you fix it, and stop you having to work harder and harder just to stand still.

Are the Growth Panel stories about real businesses?

The businesses are made up, so nobody's private details are on show. The blocks are very real though... they're the ones I see in businesses every week. Read the Growth Panel stories.

Still got a question?
It's definitely time to talk.

Start with the diagnostic, or go straight to a free Growth Conversation... either way, you'll leave knowing more about your block than you did today.